Can WSU Football Attendance Recover This Season?
It is no secret that the attendance at last year's home football games was not good. In 2023 WSU football had a 168,138 total attendance number over 6 games which comes out to an average of 28,023 per home game. In 2024 the attendance number saw a very steep decline. In 2024, WSU football's total attendance number was 134,480 over 6 home games. That is just an average of 22,413 fans per game. That is a decrease of nearly 6,000 fans per home game. A major drop off, causing less revenue for the athletic department at a time when revenue is desperately needed.
Home Schedules
At the surface it is easy to understand why there was such a significant drop in attendance in just a one year span. In 2023 WSU played Wisconsin, Northern Colorado, Oregon State, Arizona, Stanford and Colorado.
In 2024 WSU played Portland State, Texas Tech, San Jose State, Hawai’i, Utah State and Wyoming at home. It is easy to see that this home schedule is less appealing than the home schedule was in 2023.
The good news for WSU fans is that is the weakest home schedule we should see. The home schedule this year is a lot more interesting, and going forward the new Pac12 conference games should be more appealing as well.
Looking at the 2025 home football schedule, it seems to line up better for improved attendance from 2024. WSU plays Idaho, SDSU, Washington, Toledo, Louisiana Tech and Oregon State at home.
2024 vs 2025
Last season WSU’s highest attended home football game was Texas Tech, the game drew just over 27,000 fans, far from a Martin Stadium sell out crowd. This year, I would expect that the highest attended home game will be the Apple Cup. That game should be the Cougs first sellout since 2023. A sell out would represent a 6,000 fan increase from the Texas Tech game last year.
Last year's home opener against Portland State drew a crowd of just 20,089. This game started at noon in blistering heat against a bad FCS opponent. I would expect that the home opener against The University of Idaho will draw a much better crowd this year. The game kicks off at 7pm so no heat excuse this year! With it also being more of a rivalry type game I expect attendance to be better for this home opener.
Last year's family weekend game came against San Jose State. This game happened to be on a friday and attendance for the game was 24,808. This year's family weekend game is on October 25th at 12:30 against Toledo. Both opponents are probably a similar draw but hopefully having the family weekend game be on a Saturday midday can draw a bigger crowd.
Last year's homecoming game was a midday, October game against Hawai’i. The game drew a crowd of 25,112. This year's homecoming game will be against future Pac12 foe SDSU on September 6th at 7:15pm. This game should be able to draw a good crowd as it should have good weather and it's another Pullman After Dark game.
Last season WSU had a November home game against Utah State. The game drew a crowd of just 20,011. This year WSU plays a November home game against Louisiana Tech. I would expect that this game has the potential to be the lowest attended home game of the season. A reason for hope that the attendance for this one will be higher than the attendance for the Utah State game last year is the athletic department smartly put a home basketball game on the friday night before the Louisiana Tech game. These two games back to back should draw a bigger crowd to Pullman for both games.
Lastly WSU ended the season with a home game against Wyoming last year. The game drew the worst crowd of the season with just 17,088 fans attending the game. This year however, the Cougs finished up the season with a home game against Oregon State. It seems likely that this game will have better attendance than Wyoming last year.
Conclusion
When going game by game and comparing the 2024 home game to the 2025 home games it feels very likely that attendance will increase in 2025. Increased attendance is vital to the athletic department. They badly need to increase revenue and put themselves in position to win Pac12 championships.
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